This is what our clients say about partnering with us for qualitative market research studies and focus group moderation.
C. Gilbert, Principal Designer
Moen Incorporated
“I have worked with H.I. Thomas Group for over 10 years. They have conducted ethnographic research studies including in-home interviews where they connect with the research participants to dive deep into what really motivates their behavior. They have also conducted numerous qualitative interviews to gain consumer insights towards new product concepts and designs. They easily connect with the participants, can quickly grasp new product concepts and are great at conveying those concepts in simple terms that participants can understand. I enjoy working with H.I. Thomas Group and respect their professionalism.”
C. Valdiserri, Co-Founder/CEO
Informed Decisions Group
“I had the pleasure of working with H.I. Thomas Group as a qualitative market research partner during my time at a large consumer products brand. I was impressed beyond words with their truly scientific approach and understanding of the qualitative market research process. When most qualitative market researchers and focus group moderators lead a discussion based on bullet points and provide bland summaries as results, the team at H.I. Thomas Group quickly proved that they were part of a dying breed of true qualitative scientists! As a result, we now partner with H.I. Thomas Group on the most challenging market research projects focusing on shopper marketing. Our partnership has exponentially added to the level of insights we can deliver to our clients. Without a doubt, H.I. Thomas Group is one of the top qualitative market research groups who understand how to do a deep dive into consumer behavior, extract insights that other research groups may miss and tie them to behavioral theories to add clear recommendations that produce results. I couldn't recommend any qualitative market research group as confidently as I can recommend H.I. Thomas Group.”
